Carriage Men & Motors

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first men & motors logo, used 1 october 1996 31 august 1998.


from launch, men & motors available subscription television services. part of original line-up (as primary channel ) itv digital, digital terrestrial television service part-owned granada. when ondigital closed, men & motors left dtt , became available through satellite , cable. on 1 november 2004, itv took full control of gsb , shut down plus, averaged 0.7% of audience share before itv3 replaced ill-fated channel.


the channel took off after appointment of gary shoefield director of programming. set changing presenters , , feel , took responsibility both acquisitions , newly produced programmes.


the channel split 2 distinctive halves motors content before 11 pm , adult content thereafter.



second men & motors logo, used 1 september 1998 11 august 2001.


shoefield brought jordan (katie price) adult part of channel along jo guest, catherine mcqueen, mike reid, roy chubby brown, garry bushell , james whale.


names joined motors team included gary numan, vanilla ice, ginny buckley, richard hammond, john inverdale , princess tamara. channel saw huge growth under shoefield s control , men , motors became household name until november 2004, when itv aqcuired gskyb , rebranded plus itv3.


many years after closure of itv digital, itv (the company formed merger of carlton television , granada) bid slot on digital terrestrial (dtt) multiplex d. announced men & motors launched on freeview on 2 may 2005. coincide launch, channel re-vamped, , late night, risqué adult content replaced archive drama, comedy , documentaries. channel dropped videoguard encryption on sky digital on 1 july 2005, switching free-to-air status.


itv s plans launch channel aimed @ men (the target audience of men & motors) considered many end men & motors. seemed logical men & motors become itv4, of channel s programming being shown under itv brand. capacity on freeview platform limited, , avoid being in competition same genre of viewers, seemed inevitable conclusion.


however, available wider audience, men & motors enjoyed (slightly unexpectedly) sharp increase in viewing figures. itv faced conundrum of replacing channel well-known brand , enjoying new popularity new, seemingly identical channel. itv4 instead replaced itv news channel on freeview (between broadcasting hours of 18:00 06:00), men & motors still available on own 24-hour slot. news channel closed after, due major competition sky news , bbc news 24 , heavy financial losses. replaced itv4 , citv channel.


after less year on freeview, men & motors had been replaced. @ 06:00 bst on 12 april 2006, men & motors ceased transmissions on digital terrestrial television. allow itv launch participation television channel, itv play, has since been closed down itself. limited bandwidth on platform, , desire keep entire itv family (i.e. channels carrying itv brand) on free platform, men & motors available on satellite , cable television @ time of closure.


on 2 april 2010, itv hd launched on sky digital channel 178, replacing men & motors. result, men & motors closed on 1 april @ 6 a.m. on both freesat , sky digital. on virgin media, men & motors removed epg on 25 march 2010 operational reasons add itv hd launch information screen. of programmes shown on men & motors moved on itv4.


on 11 december 2012, 1 media ip announced had acquired of trademarks , content rights of men & motors, including approximately 1,600 hours of programming. 1 media re-packaging content sale across variety of digital platforms including itunes store , youtube. original men & motors footage including full episodes , clips available watch on official men & motors youtube channel








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