History and Design Lucky Brand Jeans

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lucky brand jeans store on newbury street in boston


in 1970s, 21-year-old gene montesano , 17-year-old barry perlman opened florida jeans shop called 4 way street. during evenings, d head out local laundromat our pockets full of coins , bleach. few hours later, had stack of great washed jeans -- 1 of kind , 100% authentic!” foundation become lucky brand jeans started.


in 1978, gene moved enter los angeles fashion industry. partner michael caruso started bongo , ran brand 15 years. after leaving bongo, gene teamed old business partner barry perlman in 1990 launch lucky brand.


gene & barry created brand known attention detail put each pair of jeans. along stitching of lucky on fly, accomplishes goal gene & barry set out do; create product of quality & humor.








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